CRUMBS

🍪🍬✨

CRUMBS 🍪🍬✨

a collection of projects for clients + spec work

FRIDA FERTILITY — How to Make Baby 💦🤰👶

An internal Frida sizzle reel (or dotingly nicknamed the “jizzle reel”) that was shown to stakeholders and prospective vendors for the new line of Frida Fertility products.

Sr. Art Director: Sophia Kim
Sr. Copywriter: Caden Bohn
Creative Director: Tessa Paneri
Executive Creative Director: Rachel Carlson

shown: client approved version of sizzle reel.

Agency Cut

WHAT COULD HAVE BEEN — Savior

A constantly evolving personal project that combines editorial design with my personal flair.

Art Director and Designer: Sophia Kim