Nuggets Night Out
The Denver Nuggets are an NBA team based in Denver, Colorado. The team approached us to launch a campaign to rebrand their Nuggets Night Out. My team competed and won against more than ten bids to develop a comprehensive campaign to promote the Nuggets Night Out initiative for the 2018-2019 season. I was responsible for the art direction and designs for the campaign from ideation, comps, digital, OOH, and social. I also designed the media plan, the final book, and the pitch deck.
Art Director, Designer: Sophia Kim
Account executive: Jack Talner
Copywriter: Joanna Hesketh
Account Planner: Matt Mcwalters
Media Planner: Jessica Howard
Producer, Social: Cambi Cukar
OVERVIEW
The team in a sea of sports fans, the Denver Nuggets is just one of the eight professional sports teams in the city. Its presence in the city is often forgotten, as Nuggets Night Out game attendance competes with other sports or nightlife options in the area. With one of the lowest attendance records in the NBA and the lack of a star player, the fan base is weaker than most. However, with a young and thriving city, the Denver Nuggets has endless opportunities to create and grow a new fan base. We know the Nuggets have room to improve but connecting to the target audience is the first step.
This campaign will unite the young professionals with Denver’s NBA team and expose them to Nuggets Night Out as an alternative to going out. We will reach this audience through social, digital, and OOH advertising.
MICROSITE
We pitched a microsite for NNO (Nuggets Night Out), and developed an entry video to create excitement for both client and potential event-goers.
